DigiDime

Role

UX Research
UX Design

Time

4 months

Say goodbye to your debit card and hello to DigiDime, a stripped down digital wallet and money transferring platform.

Challenge

As more consumers turn to online platforms for their shopping needs and stores implementing contactless payment systems, the need for a physical credit or debit card has dramatically decreased.

Create a mobile app that will allow anyone to shop, transfer money, and more without a debit or credit card or the need to visit a physical bank or store.

Competitive Analysis

Opportunities

  • Outdated social Homepage

  • Misleading navigation bar

  • Wallet page for online payments

  • Transfer funds from card

Opportunities

  • Peer to peer transfer

  • A cleaner consistent design

  • Reorganized flow

Interview Insights

Interviewees:

  • Had little to zero confidence managing personal finance

  • Intimidated by personal finance apps

  • Felt apps like Venmo are approachable

  • Though simplicity would make tracking spending more approachable

User Persona

Steven

Steven is a 23 year old architecture student at the Pratt Institute in Brooklyn, New York. A foodie, Kevin loves to explore the city in search of new restaurants with his friends. Because he spends so much money eating out, he wants to find an easy way to keep track of these spendings.

Needs

  • A simple, minimal way to track his money

  • A secure way to send/request money to his friends

Frustrations

  • Doesn’t know where to start with money management

  • Intimidated by bigger personal finance apps